REINHOLD FOUNDATION HOSTS NONPROFIT LEADERSHIP & CAPACITY BUILDING TRAINING VIRTUALLY IN 2021
Through its Leadership Development and Capacity Building Initiative, the Paul & Klare Reinhold Foundation focuses on strengthening the nonprofit sector by strengthening the leadership and capacity of nonprofit organizations that serve Clay County.
The Paul & Klare Reinhold Foundation offered eight nonprofit training curriculums in 2021. The program curriculums were designed and taught by faculty from the Rollins College Edyth Bush Institute for Philanthropy & Nonprofit Leadership.
The Reinhold Foundation underwrote all costs of training; thus, there were no tuition expenses for selected participating organizations.
In addition, the Paul & Klare Reinhold Foundation provided a special incentive to organizations that participated in a training program. Organizations earned “participation gifts” of $400 per person for completion of Fundamentals of Successful Fundraising (24 total hours); $100 per person for completion of Effective Storytelling for Nonprofits (6 total hours); $100 per person for completion of The Importance of Strategy for the Post Pandemic World (6 total hours); $100 per person for completion of Creating an Actionable Marketing and Social Media Plan (6 total hours); $100 per person for completion of Leadership Strategies to Meet Changing Nonprofit Sector Needs (6 total hours); $100 per person for completion of Nonprofit Accounting & Budgeting Basics (6 total hours); $50 per person for completion of Special Event Success (3 total hours); and $50 per person for completion of The Art of Networking (3 total hours). Participation gifts were paid to the organizations and had to be used for one or more of the exempt purposes set forth in Internal Revenue Code Section 501 (c)(3).
Twenty-five nonprofit organizations serving Clay County residents participated in the Foundation's 2021 Nonprofit Leadership Development and Capacity Building Training Programs.
Detailed information about the training classes is included below. All workshops were held virtually on Zoom.
2021 Fundamentals of Successful Fundraising (Track B)
(This program was 24 total hours of instruction delivered over eight days in three-hour sessions each day.)
Audience: Fundraising and development professionals, managers, aspiring leaders
Prepare your organization for long-term fundraising success! This comprehensive training provides a thorough overview of the fundraising process using ethical, reliable methods that will offer resilience to weather economic ups and downs. Content and interaction are designed for individuals at beginner or intermediate levels of fundraising experience.
Learning Objectives:
- Understand the components of an ethical, comprehensive, and productive development program.
- Emerge with a comprehensive understanding of the various vehicles and methods of fundraising.
- Recognize and organize a layered approach to fundraising.
- Improve how to work with volunteers, board members and other colleagues.
- Become a more effective representative within your workplace.
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“Effective Storytelling for Nonprofits”
(This program was 6 total hours of instruction delivered over two days in three-hour sessions each day.)
Audience: Program professionals, marketing managers, volunteers
Learn how to tell a great story whether in 140 characters, web copy, a pitch to donors, or a PowerPoint presentation. Reaching your audience across a variety of platforms requires clarity of brand and compelling storytelling. You’ll learn the structure of a great story and how you can use these techniques to share your organization’s purpose.
Learning Objectives:
- Garner tools to help the entire organization become better brand ambassadors.
- Receive techniques for telling a great story and a way to find the most compelling stories.
- Understand how to connect with community members and share the purpose of your organization.
- Participate in simple and effective exercises for you to be a great presenter, from the page to the stage.
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“The Importance of Strategy for the Post Pandemic World”
(This program was 6 total hours of instruction delivered over two days in three-hour sessions each day.)
Audience: Senior leadership, board members and key stakeholders
Strategic planning requires leaders to intentionally choose their desired future and develop a documented approach to achieve that vision. Learn to excite your team by understanding how to create or alter your existing plan with an eye towards maximizing revenue and resources in this new economic environment.
Learning Objectives:
- Essential steps of the planning process and the importance of achieving your goals.
- Understand the role of CEO, board of directors and staff in plan creation and execution.
- Internalize the importance of stakeholders’ input.
- Grasp how to create measurable objectives and action steps to achieve your desired future.
- Absorb specific benefits of strategic planning, such as:
- Use as a management tool.
- Clear direction for the organization.
- Improved service delivery and client interaction.
- Increased community participation.
- Effective and focused fundraising.
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“Creating an Actionable Marketing & Social Media Plan”
(This program was 6 total hours of instruction delivered over two days in three-hour sessions each day.)
Audience: Marketing & social media professionals, program managers, volunteers
An effective marketing plan is key to the success of your nonprofit. In this environment, it is even more important to market your mission and to keep your supporters and clients strongly connected. This workshop will equip you with the tools needed to upgrade your marketing efforts and connect them directly to achieving your organization’s goals. Leave the workshop with a draft of your own marketing plan and new thinking on how to become invaluable to your organization.
Learning Objectives:
- Capture how to align marketing strategy with your organization’s goals.
- Internalize how to maximize the five stages of nonprofit marketing communication.
- Learn how to identify priority audiences and brand ambassadors.
- Understand how to prioritize marketing communication channels and calls to action.
- Identify actions to successfully implement your plan.
- Identify metrics to measure the success of your plan.
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“Leadership Strategies to Meet Changing Nonprofit Sector Needs”
(This program was 6 total hours of instruction delivered over two days in three-hour sessions each day.)
Audience: Senior leadership, board members and key stakeholders
The nonprofit sector continuously needs strong leadership talent, particularly in this era of inclusion, equity and diversity. Therefore, a steady supply of qualified leaders is critical. This workshop is designed for professionals who want to maximize personal potential, overcome hindrances to success and lead their organization to new heights!
Learning Objectives:
- Develop an understanding of personal leadership style.
- Apply and integrate leadership concepts into a variety of real-life situations.
- Understand how to lead in an inclusive environment.
- Learn about overcoming personal bias.
- Understand organization dynamics and the role leaders play at all levels.
- Become a more effective leader within current or future leadership positions.
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“Nonprofit Accounting & Budgeting Basics”
(This program was 6 total hours of instruction delivered over two days in three-hour sessions each day.)
Audience: Finance and senior leadership, program managers, board members and aspiring leaders
It is important that key professionals involved with finance understand terms, principles and technology. In this session, you will learn basic accounting and budgeting principles to help assure your organization adheres to its fiduciary responsibility. The presentation will offer an overview of fund-accounting, an understanding of nonprofit financial statements and sharing how a budget can shape your organization’s mission. Discussion will also focus on how to capture board priorities, set targets for evaluation, determine appropriate management tools and monitor the use of resources.
Learning Objectives:
- Understand accounting terminology.
- Capture how to record common financial transactions.
- Knowledge of nonprofit financial statements.
- Budgeting as a management tool to plan and monitor resources.
- Techniques for budget development.
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“The Art of Networking”
(This program was 3 total hours of instruction.)
Audience: The entire organizational staff, board members and volunteers
Get the most from community interactions and “working” a room by learning the art of successful networking. It takes more than making small talk to build relationships that will ultimately benefit your organization’s mission. Learn to mingle, engage in small talk, read body language, build rapport and think on your feet.
Learning Objectives:
- Receive tips on how to mingle and work a room.
- Learn to engage in small talk and starter questions.
- Read body language – it tells you a lot.
- Determine how to build rapport quickly.
- Receive techniques for listening and catching all cues.
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“Special Event Success”
(This program was 3 total hours of instruction.)
Audience: Fundraising and development staff, program managers, board members and volunteers
Virtual and person to person events offer an opportunity to increase visibility, engage volunteers, develop leadership, open doors for new donors, improve donor relations and raise unrestricted operating support. Prepare yourself to establish clear goals, implement proven strategies, and evaluate for future success. Planning a special event takes time and skill to ensure you are reaching full potential with clear timelines, budgets, and committee involvement.
Learning Objectives:
- Assess how a special event, virtual or in-person reaches your intended outcomes.
- Recognize the tasks required to implement a special event.
- Capture how to execute the event logistics efficiently.
- Develop strategies to decrease costs and maximize revenue.
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